- 2024 Pricing Guidelines for Minn Kota Branded Products
- 2024 Pricing Guidelines for Humminbird Branded Products
Click here to download the confidential price lists for retailers
2024 Pricing Guidelines for Minn Kota Branded Products
Minn Kota is implementing a set of pricing guidelines for selected products which we
believe will permit dealer prices to be competitive, and allow dealers to obtain a
sufficient profit margin to offer the service, advertising, promotional, and other support
that is necessary and desirable in connection with our new and technologically
advanced products. Minn Kota’s suggested retail price range for selected new models is
effective immediately upon introduction. New pricing for the current line will be effective
January 1, 2024. Please see the attached pages for clarification.
Minn Kota will continue to review and monitor its pricing policy during the 2024 season
in order to address the needs of the marketplace.
In the case of a dealer pricing below our suggested levels (including e-commerce add to
cart lower prices, the offering of effective discounts in the form of associated premiums,
free goods, gift certificates, rebates or other vehicles), or if suggested retail prices are
not listed individually within a combination package or bundle, Minn Kota reserves the
right, at our discretion, to suspend product shipments covered by this pricing policy to
that account.
If you believe that you are unable to sell these selected products within the price ranges
we have suggested, please choose other models in our line to promote.
This is a Minn Kota, a Johnson Outdoors Marine Electronics, Inc. corporate policy; no
agent or employee is authorized to waive it, interpret it for, or discuss it with any dealer.
2024 Pricing Guidelines for Humminbird Branded Products
Humminbird is implementing a set of pricing guidelines for selected products which we
believe will permit dealer prices to be competitive, and allow dealers to obtain a
sufficient profit margin to offer the service, advertising, promotional, and other support
that is necessary and desirable in connection with our new and technologically
advanced electronics. Humminbird’s suggested retail price for selected new models is
effective immediately upon introduction. New pricing for the current line will be effective
January 1, 2024. Please see the attached pages for clarification.
Humminbird will continue to review and monitor its pricing policy during the 2024 season
in order to address the needs of the marketplace.
In the case of a dealer pricing below our suggested levels (including e-commerce add to
cart lower prices, the offering of effective discounts in the form of associated premiums,
free goods, gift certificates, rebates or other vehicles), or if suggested retail prices are
not listed individually within a combination package or bundle, Humminbird reserves the
right, at our discretion, to suspend product shipments covered by this pricing policy to
that account.
If you believe that you are unable to sell these selected products within the price we
have suggested, please choose other models in our line to promote.
This is a Humminbird, a subsidiary of Johnson Outdoors Marine Electronics, Inc.
corporate policy; no agent or employee is authorized to waive it, interpret it for, or
discuss it with any dealer.
